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A tried and tested digital transformation project methodology.
A well-executed project plan is crucial for the success of any digital project. With a clear direction and blueprint, the project will run seamlessly and efficiently. However, most digital projects unfortunately don’t start with a good plan nor a clear direction and blueprint. This often leads to confusion and a lack of direction, which can cause the project to fail.
The most common problems we encountered are these three:
- No clear direction on what the digital project is or not knowing the requirements.
- No defined timeline and budget.
- Choosing wrongly design service or technology providers.
This reminded us of this scene in The Hitchhiker's Guide to The Galaxy.
Here we see Deepthought machine or computer spits out 42 as the answer to the ultimate question. But the machine itself knows that the ones asking the ultimate question, didn’t understand the true meaning of the question itself.
Often, the project owner or the person who came up with the initial idea for the project doesn't really know what they want. They don't understand what they're asking for and end up just throwing questions out there to get an answer, any answer. What they need to keep in mind is that more important than getting any answer is getting the right answer; an answer that will help them move closer to their goal.
Therefore, we created a proven methodology to give any digital transformation project a proper blueprint, because we know how important it is to have all the right questions answered from the beginning. A methodology that will identify the questions and distil them to get the essence of the project and create a solid blueprint that will help anyone working on the project to have a clear vision and unified mission for the end goal. We call this methodology “Digital Deepthought Process”.
What is Digital Deepthought Process?
A methodology we created and is used in our design and technology partnerships with our clients. This is a packaged service with a set cost that focuses on effective workshops to create reports and blueprints at the beginning of the project. These reports and blueprints can then be utilised as a brief for us or any other service providers that you prefer.
This process helps us to create a better understanding of the project from the start, which in turn allows us to deliver the best possible results for our clients.
Digital Deepthought Process consists of the following packaged services that you can mix and match according to what you need:
Brand Review
Feeling confident about your brand identity is essential in marketing your business effectively. We review the core components of your branding to ensure your visual and verbal expression of your business is the best it can be. At the end of this process, you will get your brand report and update recommendations.
Heuristic Review
A strong digital product goes hand in hand with a strong customer experience, user experience and service design. From an initial discovery workshop through to research and recommendations, we can take you through each phase and set up the best experience for your digital product or service.
If you want a strong digital product, you need to focus on having a strong customer experience, user experience, and service design. We can take you through every phase - from the initial discovery workshop all the way to research and recommendations. By doing this, we'll be able to set up the best experience possible for your digital product or service.
Technology Review
A seamless technology experience requires many moving parts to work together behind the scenes. We audit your technology infrastructures, software, hardware, technology providers and operations to create strategies that improve the overall performance of your technology and recommend areas of improvements.
Customer Relationship Review
Connecting your brand to the right audiences and building a strong relationship is vital to the success of any business. We review your communication channels, analytics and digital presence to provide recommendations on strengthening your customer relationship.
Security Review
Protecting your assets reduces the risk of harm to your data and enables your business to operate safely. We assess your information technology and systems to identify risks that can leave your business vulnerable, and recommend the best practices for better security.
These steps will then create a blueprint for your digital transformation project.
How we can help you with Digital Deepthought Process?
Do you have any digital transformation project happening? Either it’s a completely new project or an upgrade of an existing digital product or services, our methodology will be able to help you.
Once we have the blueprint, we can also help you with these services:
Strategic Consultancy
This is our most popular formula that will guarantee a better design and technology solutions for your business. A set off-the-shelf service consisting of Brand, Heuristic, Technology, Customer Relationship and Security Reviews, where you choose what you need based on your business.
Design Solutions
If you're looking for user experience and digital design, our award-winning team will improve the user experience of your brand, products and services.
Technology Solutions
We provide interactive technology development such as VR, AR and interactive apps for events, exhibitions or permanent installations. We develop and integrate complex website systems or platforms, mobile apps development, and eCommerce development.
Quality Assurance &Testing
Our QA team works with our business analysts, user experience designers and technical leads to ensure that our clients’ products and services are true to its purpose on top of its functionalities. A full quality assurance for functionality and technical requirements.
Let’s talk on how we can help you optimise your digital transformation journey.