ARTS AND ENTERTAINMENTS

The White Rabbit Gallery Property Visualisation

Client
White Rabbit Gallery
Category
ARTS AND ENTERTAINMENTS
Info
Date - 2019
Location - Sydney
IntroDUCTION

White Rabbit Gallery is a premier destination for anyone interested in 21st-century Chinese contemporary art. With over 3000 works by 700 different artists, the collection offers something for everyone. The gallery was founded by Judith Neilson, who was inspired to establish it after her first trips to Beijing in the late 1990s. She was thrilled by the idea of a society that is so different from what she had seen in Australia.

THE CHALLENGE

It was opened in 2009 to display a significant collection of contemporary Chinese art. Dedicated to 21st century artworks, it features Chinese contemporary art and has a solid emotional connection with its visitors. The showcases at the gallery will change every season to feature unique topics, and the building's structure will also be adapted to fit the needs of each new exhibit. This means that visitors can expect to see something new and different every time they come to the museum.

THE IDEA

When we scanned the gallery, we had to be careful of our visibility and reflections, as well as the access, lighting, and individual needs of each piece of art. With careful planning and execution, we were able to successfully complete the 3D scan and preserve the beauty of the gallery for years to come.

We used Matterport, a popular 3D scanning software to scan the gallery and each piece of art. Matterport is a technology platform that allows for the creation of 3D digital models of physical spaces using a specialised camera and software.

THE BENEFITS

Here are some potential benefits of using Matterport:

Virtual Tours

Matterport's 3D digital models can be used to create immersive virtual tours of physical spaces, which can be particularly useful for real estate listings, vacation rentals, or businesses that want to showcase their facilities.

Increased Engagement

Interactive walkthrough will provide a better engagement for your customers on your website or app.

Remote Accessibility

Having a complete visualisation of your space in 3D provides opportunity for remote access of your team for potential briefing or training.

Cost and Time Savings

Having a 360 degree view of your physical space will also give you an opportunity to export what you see as promotional images or assets. Saving cost for multiple photographs to be commissioned to produce promotional materials for the space.

Accurate Measurements

Our 3D scan also can be used to measure the scanned space and provides relatively accurate measurements.

ACTIVATION
“Big in China”
View Virtual Tour
View Virtual Tour

Making it big in an Eastern country used to be a second choice for Western rockstars. Despite its multitude, the Chinese opinion was once considered inferior to established Western tastes. Yet China’s fast-paced transformation has turned the nation into a global powerhouse. These days companies, brands, and even nations from around the world all scramble to win the favour of Chinese consumers.

These artworks explain that China is a country that has undergone dramatic changes in the past few decades. It has evolved from an Eastern country with inferior technology and tastes to a Western one. The Chinese population has become more and more globalised, which means that its culture and tastes are now on par with those of other countries around the world.

The Chinese consumer landscape is now dominated by companies, brands and even nations from around the world vying for their attention.

“SHUO SHU”
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View Virtual Tour

When wandering through the streets of imperial China, amidst bazaars and teahouses, one might stumble across the figure of a storyteller. Crowds gather around this lone narrator, whose tales of mystical beasts, warriors, and immortals, infuse the air with enchantment. Yet in recent years Shuo Shu, or the art of storytelling, has become a dying tradition. Contemporary Chinese audiences have instead turned their attention to digital content.

“I Loved You”
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View Virtual Tour

The time between messages, the length between reunions, the distance between lovers – our intimate lives are filled with spaces. Whether they be passionate or painful, absences punctuate our daily routines with reminders of a beloved when they are no longer there. From heady first meetings to bittersweet goodbyes, throughout it all, love haunts us like a ghost.

Do you have something similar in mind?
Reach out to us.
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