Putting the Intelligence in AI

WHAT WE'VE DONE

We designed and developed an AI platform that enables conversation at scale and surfaces real consensus from large-scale human input to enable Actionable Insights

AI chatbot on mobile phone

Uncovering actionable insights from big data with custom built AI.

Most organisations want to understand what people really think — but traditional surveys, workshops, and interviews don’t scale.

They’re slow to run, expensive to analyse, and they often reduce nuanced views into shallow multiple-choice answers.

Waterfield came to us with a different challenge: capture thousands of authentic conversations — and turn them into meaningful, analysable insight.

Capturing large-scale qualitative insight

Capture open-ended input from large groups via guided conversation, not forms.

Preserving nuance at scale

Keep verbatim answers and semantic similarity so minority viewpoints and edge cases stay visible.

Identifying genuine consensus, not forced averages

Use clustering and density to see where responses align, where they diverge, and what themes dominate.

Making complex human perspectives explorable and transparent

Move from high-level patterns to individual answers, with insight that stays traceable to real responses.

Organisations create a Consensus (a set of questions) and share a single link. Participants respond through an AI-led chat that can ask follow-up questions to capture more complete answers. We also integrated real-time voice (OpenAI Realtime) so responses can be spoken instead of typed.

Man speaking to AI

Vectorisation at scale

Every response is embedded, vectorised, and stored for semantic analysis — working with meaning, not keywords.

Data science, not guesswork

We apply proven techniques (including k-means clustering) to identify dominant themes, outliers, and areas of consensus vs divergence.

Girl with headphones
Diverse group of people

Explore the consensus

Users explore responses by semantic density and inspect raw answers inside each cluster — moving from patterns to individual voices.

Traceable insight

Nothing is hidden behind abstract summaries. Insights remain traceable back to real human input.

ChatGPT interface

A production-ready AI platform that captures large-scale qualitative input, identifies consensus and divergence, and keeps every insight linked back to real responses.